Immersive Experience Shop For Schiaparelli

The design of the shop is inspired by surrealism, which is analysed as a trend by WGNS thanks to the growing influence of the metaverse and Artificial Intelligence. As society becomes more dependent on technology, so does its desire to imagine and access new worlds.
In exploring the world of the unconscious and its relationship to surrealism, the concept of escapism and its connection to the yearning to discover new realities, motivated by recent wars, crises and the impact of Covid-19, was also incorporated. Therefore, various ways of playing with consumers' senses and transporting them to "Schiaparelli's Worlds" to escape from reality were studied.