My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
FINAL MAYOR PROJECT
The relevance of surrealism in commercial marketing has been recognised over time by brands and consumers alike. This paper, therefore, undertakes a thorough case study research that will explore the elements of surrealism that create an impact within fashion environments.
It will assess the context of surrealism in narrative spaces through data collection, investigate how surrealism acts as an element of consumer attraction and examine how fashion brands are employing surrealism in contemporary commercial spaces.
The research concludes by identifying the key elements of surrealism as a creative current, as well as the relevance of its application in new technologies and the reasons for the appeal of surrealism to the consumer when interacting with brands.
PARFUMS CHRISTIAN DIOR
HARRODS LAUNCH & POP UP
Conducted an in-depth analysis of market trends and consumer behavior to support the launch of Dior's new liquid blush at Harrods. The project involved researching competitors, identifying target demographics, and providing insights to shape the product’s positioning and marketing strategy for this prestigious retail environment.